Showing posts from September, 2014

Saying No to Say Yes

One Simple Foundational Shift   What if you could immediately reduce overwhelm and easily and firmly say no to distractions?  What if you could make a single shift to your thinking that would enable you to not only recognize the difference between a distraction and necessary action but turn "squirrel" energy into a real opportunity?  What if virtually everyone who is successful in this dynamic environment has consciously or unconsciously adopted this approach? What I discovered turned my business around.  This one concept changed everything and set up the conditions so that I could thrive and grow.  And an improvement in my sense of well-being was almost immediate—with better business results following within the first couple of weeks!   Chances are that you have not yet discovered this shift you need to thrive in this living system of commerce because no one is talking about it.  And why would they?  Most marketing today creates a fear-based squirrel


As a culture, we are in a state of extreme “Attention Deficit”.  Many who are trying to market their businesses are suffering from overwhelm: thoroughly distracted, befuddled and off purpose.    I see this situation as tragic, not only because of the toll it takes on the entrepreneur, but also the effect on those around them and how it undermines their true mission in the world.  Distractions and diversions waste time and energy.   If allowed to continue, the results are truly tragic: a life unlived, mission thwarted and a planet that is less served.  As individuals, we can correct this condition with a change in perspective and a few simple practices. Many training programs teach us how to manage distractions, or even how to select the right projects but very few address the root cause of overwhelm and distraction.   Summed up simply: the problem of overwhelm is more often than not that we are working on the wrong things ! In other words, tactics without STRATEGY is a fast path to d